Ford has innovated a new electronic device to help promote the safety of teenage drivers. The technology is located in the car key and will held hinder carelessness of new drivers by sending signals to the automobile. Some of the the things they key is capable of doing are not allowing the the car to reach speeds over 80 mph and enabling a seat belt chime that repeats until the belts are buckled. Along with this the car will chime each time the driver reaches speeds of 45, 55, and 65 to curb careless accelaration and help young opperators drive more fuel efficiently. The new teen key will be available on 2010 Ford Focus models, followed by Mercury and Lincoln.
Although this key seems like a parent's dream, Ford is concentrating a market strategy to counter negative teenage PR. The fear of teens not wanting anything to do with a car key that restricts radio volume and top speed is very real. Fords planned pursuit to combat the bad PR is simply encouraging teens that they will likely be given more opportunities to take the family car if parents know they are driving safely. Also Ford is hoping to have a strong appeal to the parents who are actually paying for the car.
This technology is something that could make big waves in the auto industry. Since the introduction of electronic keys with anti-theft chips in them the market has been open to some new innovations. This new system required just a few simple advances from old electronic keys and was based off of their existing technology. The new key was created by the same people who created the microsoft SYNC system in automobiles.
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